Sugar, Ultra-Processed & Big Food’s Plan To Keep You Enslaved.
Are we all addicts? When it comes to processed food I am concerned. This is a sobering episode about the horror processed food is wrecking in people’s lives who are largely totally unaware of what is happening to them. With 93% of adults in the US having a metabolic diagnosis of some kind, we as a culture need to wake up quickly because processed food seems to be coming for all us. You need to know this, and share it with family and friends.
If this episode speaks to you, join Dr Joan’s daily support system ARC: https://www.foodaddictionreset.com/offers/GLtnGux5/checkout
Since 1996, Dr. Joan Ifland has helped people recover from diet-related disease by focusing on addiction to processed foods. As both an academic and a front-line guide, she has taught thousands of compulsive eaters how to find peace with food and recover from diabetes, heart disease, cancer, depression, fatigue, isolation, and obesity.
Through adaptation of drug and alcohol addiction recovery methods, Dr. Ifland gives practitioners and clients new insights into why food addiction recovery can generate extraordinary health outcomes. With the publication of her textbook, Processed Food Addiction, she is considered to be the world’s leading expert in processed food addiction.
Join us as Dr Joan Ifland unpacks:
- The foundations of food addiction, the frightening science concerning processed food addiction – sugar is MORE addictive than cocaine – and the unjust moral judgment this addiction puts us in.
- Unintended use, cravings, proximity, failure to cut back and time spent – the insidious strategies addicting people to processed food.
- Why addiction to processed food is NOT an accident, the unbelievable link to tobacco companies and addiction strategies (5As, 3Ms).
- The social and environmental pressures and messaging all around us that makes overcoming processed food addiction brutally difficult.
- “Keto candy”? Yes, the keto snacks are ultra processed and will addict you.
- How you and we collectively can break the processed food addiction cycle (hint – we need “mirrors”!)
Contact:
- Website: https://www.drjoanifland.com
Mentions:
- Study – Refined food addiction: a classic substance use disorder, Ifland JR, Preuss HG, Marcus MT, Rourke KM, Taylor WC, Burau K, Jacobs WS, Kadish W, Manso G. 2009, https://pubmed.ncbi.nlm.nih.gov/19223127/
- Study – Clearing the confusion around processed food addiction, Ifland J, Preuss HG, Marcus MT, Rourke KM, Taylor W, Theresa Wright H. J Am Coll Nutr. 2015, https://pubmed.ncbi.nlm.nih.gov/25976357/
- Study – Intense sweetness surpasses cocaine reward.. Lenoir M, Serre F, Cantin L, Ahmed SH. PLoS One. 2007, https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1931610/
- Person – Robert Lustig, https://robertlustig.com/fructose2/
- Person – Jeffrey Grimm, https://www.researchgate.net/profile/Jeffrey-Grimm