No Pro Athlete Shows Up Under-Slept or Overstimulated — So Why Do Business Leaders?
No professional athlete in 2026 goes into a game under-slept, under-nourished and overstimulated. So why are business execs and entrepreneurs still doing that every single day? It’s because they don’t recognise they are actually executive athletes. And just like sport athletes, business athletes need healthy bodies and minds to the same degree if they want to avoid being another burnout statistic.
Nicole Elizabeth Ward combines twenty-five years of sales leadership experience with her passion for wellness and performance optimisation. Her unique background enables her to address the specific health challenges facing sales professionals with practical, evidence-based solutions. Through her book, podcast, and coaching, she helps sales professionals transform into Sales Athletes who can sustain peak performance without sacrificing their health.
Buy her book “Biohacking for the Sales Athlete” on AMAZON: https://tinyurl.com/biohacksalesathlete
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Join us as we explore:
- Why it is critical business leaders and executives look beyond IQ and EQ and understand they are executive athletes with a real responsibility to manage and optimise their physiology.
- The executive athletes gym bag – hacks to do functions, social events and traveling healthier.
- How feedback loops from data is the key to unlock the corporate burnout puzzle.
- The trapping of the all or nothing mentality, the ROI of health coaching and why execs need to decelerate to accelerate to competitive advantages.
- The power of keeping a food journal for 2 weeks, and the cost of choices.
- Why HRV tracking made Nicole go wow, and how she got hers unstuck.
Mentions
- Resources – The Executive Athlete’s Gym Bag, https://www.nicoleelizabethward.com